A. Firm Information
Personalized Financial Solutions LLC (“PFS” or the “Advisor”) is a registered investment advisor located in the
State of Florida. The Advisor was organized as a Limited Liability Company (“LLC”) under the laws of the State of
Florida in November 2020. PFS is owned by Todd M. Seymour (Principal and Chief Compliance Officer).
This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory
services provided by PFS.
B. Advisory Services Offered
PFS offers wealth management services which include investment management, financial planning and/or other
advisory services to individuals, high net worth individuals, families, trusts, and estates (each referred to as a
“Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. PFS’ fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
PFS provides customized investment advisory solutions for its Clients. This is achieved through continuous
personal Client contact and interaction while providing discretionary investment management and related
advisory services. PFS works closely with each Client to identify their investment goals and objectives as well as
risk tolerance and financial situation in order to create a portfolio strategy. PFS will then construct an investment
portfolio, consisting exchange-traded funds (“ETFs”), open-end mutual funds, individual stocks, individual bonds,
and closed-end mutual funds. The Advisor may also utilize covered options, limited partnerships, and/or other
types in investments, as appropriate, to meet the needs of the Client. The Advisor may retain certain types of
investments based on a Client’s legacy investments based on portfolio fit and/or tax considerations.
PFS’ investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-allocate positions
that have been held for less than one year to meet the objectives of the Client or due to market conditions. PFS
will construct, implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and
risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on
the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
PFS evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. PFS may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. PFS may recommend specific positions to increase sector or asset class weightings. The Advisor may
recommend employing cash positions as a possible hedge against market movement. PFS may recommend
selling positions for reasons that include, but are not limited to, harvesting capital gains or losses, business or
sector risk exposure to a specific security or class of securities, overvaluation or overweighting of the position[s]
in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or any risk deemed
unacceptable for the Client’s risk tolerance.
At no time will PFS accept or maintain custody of a Client’s funds or securities, except for the limited authority as
outlined in Item 15 – Custody. All Client
assets will be managed within the designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Financial Planning Services
PFS will typically provide a variety of financial planning and consulting services to Clients, pursuant to a written
financial planning agreement. Services are offered in several areas of a Client’s financial situation, depending on
their goals and objectives. Generally, such financial planning services involve preparing a formal financial plan or
rendering a specific financial consultation based on the Client’s financial goals and objectives. This planning or
Page 5
consulting may encompass one or more areas of need, including but not limited to, investment planning,
retirement planning, personal savings, education savings, insurance needs, and/or other areas of a Client’s
financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
PFS may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may
not provide a written summary. Plans or consultations are typically completed within six (6) months of contract
date, assuming all information and documents requested are provided promptly.
C. Client Account Management
Prior to engaging PFS to provide investment advisory services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and
the Client. These services may include:
Establishing an Investment Strategy – PFS, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s goals and objectives.
Asset Allocation – PFS will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk for each Client.
Portfolio Construction – PFS will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
Investment Management and Supervision – PFS will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
PFS includes securities transaction fees together with its investment advisory fees. Including these fees into a
single asset-based fee is considered a “Wrap Fee Program”. The Advisor customizes its investment
management services for its Clients. The Advisor sponsors the PFS Wrap Fee Program solely as a supplemental
disclosure regarding the combination of fees. Depending on the level of trading required for the Client’s
account[s] in a particular year, the Client may pay more or less in total fees than if the Client paid its own
transaction fees. Please see Appendix 1 – Wrap Fee Program Brochure, which is included as a supplement to
this Disclosure Brochure.
E. Assets Under Management
As of March 2, 2023, PFS manages $57,606,430 in client assets on a discretionary basis. Clients may request
more current information at any time by contacting the Advisor.