Overview
A. Firm Information
Broad Investment Services LLC (“BIS” or the “Adviser”) is a registered investment adviser with
the U.S. Securities and Exchange Commission (“SEC”). BIS is organized as a Limited Liability
Company (“LLC”) under the laws of the State of California. BIS is owned 100% by Broad Securities
LLC. Broad Securities LLC is owned Ali Kaya and Jiahui Cheng. Ali Kaya serves as the CEO and
CCO of the Firm and Jiahui Cheng is a General Manager. This Disclosure Brochure provides
information regarding the qualifications, business practices, and the advisory business provided
by BIS.
B. Advisory Business Offered
BIS offers investment advisory services to high-net-worth individuals, qualified purchasers, and
foreigners (non- US resident) investors (each referred to as a “Client”).
Investment Management Services
BIS provides customized investment advisory solutions for its clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary investment
management and related advisory services. In certain instances, BIS may provide its services on a
non-discretionary basis. BIS works with each Client to identify their investment goals and
objectives as well as risk tolerance and financial situation in order to create a portfolio strategy.
Broad Investment Securities invest in securities primarily in the US and Hong Kong markets .
BIS’s investment strategy is primarily long-term focused, but the Adviser may buy, sell, or re-
allocate positions that have been held less than one year for reasons that include, but are not
limited to: changes in Client objectives; account inflows/outflows; security fundamentals and/or
market conditions. The first step of the BIS investment process is to determine the strategic asset
allocation targets. Once BIS establishes the long-term framework, it’s determined if the Adviser
should tactically adjust the allocation targets based on the current market environment and
short-term economic outlook. BIS will construct, implement, and monitor the portfolio in
connection with the goals, objectives, circumstances, and risk tolerance agreed to by the Client.
Each Client will have the opportunity to place reasonable restrictions on the types of investments
to be held in their respective portfolio, subject to acceptance by the Adviser.
BIS evaluates and selects investments for inclusion in Client
portfolios only after applying its
internal due diligence process. BIS may recommend, on occasion, redistributing investment
allocations to diversify the portfolio. BIS may recommend specific positions to increase sector or
asset class weightings. The Adviser may recommend employing cash positions as a possible
hedge against market movement. BIS may recommend selling positions for reasons that include,
but are not limited to, harvesting capital gains or losses, business or sector risk exposure to a
specific security or class of securities, overvaluation or overweighting of the position[s] in the
portfolio, change in risk tolerance of Client, generating cash to meet Client needs, or any risk
deemed unacceptable for the Client’s risk tolerance.
BIS will provide investment advisory services and portfolio management services and will not
provide securities custodial or other administrative services. At no time will BIS accept or
maintain custody of a client’s funds or securities, except for authorized deduction of the Adviser’s
fees. All Client assets will be managed within their designated account at the Custodian, pursuant
to the terms of the investment advisory agreement.
Portfolio Management accounts may be custodied at Interactive Brokers (“IB”).
B. Client Account Management
Prior to engaging BIS to provide investment advisory services, each Client is required to enter
into one or more agreements with the Adviser that define the terms, conditions, authority and
responsibilities of the Adviser and the Client. These services may include:
• Establishing an Investment Strategy – BIS in connection with the Client, will develop an
investment strategy targeted to achieve the Client’s investment goals and objectives.
• Asset Allocation – BIS will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation, and tolerance of risk for each
Client.
• Portfolio Construction – BIS will develop a portfolio for the Client that is intended to meet
the stated goals and objectives of the Client.
• Investment Management and Supervision – BIS will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Assets Under Management
As of December 31, 2022, BIS manages $200 in discretionary and $0 in non-discretionary assets.