HOWARD CAPITAL MANAGEMENT, INC. other names

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Adviser Profile

As of Date:

03/28/2024

Adviser Type:

- Large advisory firm


Number of Employees:

42 2.44%

of those in investment advisory functions:

18 -28.00%


Registration:

Georgia, Terminated, 1/9/2009

Other registrations (2)
AUM:

5,232,377,716 15.48%

of that, discretionary:

5,232,377,716 15.48%

Private Fund GAV:

897 -99.89%

Avg Account Size:

365,594 13.63%

% High Net Worth:

4.95% 69.91%


SMA’s:

YES

Private Funds:

1

Contact Info

770 xxxxxxx

Websites :
Client Types:

+

Advisory Activities:

+

Compensation Arrangments:

+

Reported AUM

Discretionary
Non-discretionary
6B 5B 4B 3B 2B 2B 787M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Recent News



Private Funds Structure

Fund Type Count GAV
Hedge Fund 1 $897

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Private Funds



Employees




Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
66538R748 NORTHERN LTS FD TR III $210,864,591 23.00% 12.00% 2.00%
66538R730 NORTHERN LTS FD TR III $174,677,453 19.00% 15.00% 2.00%
25461A726 DIREXION SHS ETF TR $158,663,738 17.00% 22.00% 5.00%
78468R663 SPDR SER TR $135,681,396 15.00% -1.00% -1.00%
464287226 ISHARES TR $37,709,367 4.00% -2.00% 0.00%
74347X831 PROSHARES TR $21,734,780 2.00% 24.00% 2.00%
78467Y107 SPDR S&P MIDCAP 400 ETF TR $9,139,622 1.00% 11.00% 1.00%
97717Y527 WISDOMTREE TR $8,616,088 1.00% -12.00% -12.00%
922908736 VANGUARD INDEX FDS $10,438,534 1.00% 16.00% 5.00%
74347R206 PROSHARES TR $7,171,200 1.00% 12.00% -3.00%

Brochure Summary

Overview

Description of Services and Fees Howard Capital Management, Inc. is a registered investment adviser based in Roswell, Georgia. We are organized as a corporation under the laws of the State of Delaware. We have been providing investment advisory services since 1999. The firm is wholly owned by Ronald Vance Howard. Currently, we offer the following investment advisory services:
• Diversified Portfolio Development/Management/Ongoing Monitoring
• Private Wealth Services
• Mutual Fund Advisory Services
• Private Fund Investment Management
• Self-Directed Brokerage Window (SDBA)
• Sub-Advisory Services
• 401(k) Optimizer®
• HCM Guided Retirement
• Thrift Savings Plan Services (TSP OptimizerTM)
• Planning Fees The following paragraphs describe our services and fees. Please refer to the description of each investment advisory service listed below for information on how we tailor our advisory services to your individual needs. As used in this brochure, the words "we", "our" and "us" refer to Howard Capital Management, Inc. and the words "you", "your" and "client" refer to you as either a client or prospective client of our firm. Also, you may see the term "Associated Person" throughout this brochure. As used in this brochure, our Associated Persons are our firm's officers, employees, and all individuals providing investment advice on behalf of our firm. Howard Capital Management, Inc. (“HCM”) provides fee-only discretionary investment management services. HCM primarily manages accounts introduced to it by unaffiliated broker- dealers and investment adviser (the “primary investment professional”), pursuant to which HCM generally pays a portion of its management fee to the introducing broker-dealer or investment advisor in accordance with the parameters of SEC Rule 206(4)-1, as amended, and/or its successor regulations. The referring broker-dealers and investment advisers maintain both the initial and ongoing day-to-day relationship with the client, including initial and ongoing determination of client suitability for HCM’s investment strategies. HCM does not provide financial planning and/or related consulting services. HCM does not serve as an attorney, accountant, record keeper, pension administrator or insurance agent. Howard Capital Management, Inc. does not prepare estate planning documents or tax returns, nor does it sell insurance products. Diversified Portfolio Development/Management/Ongoing Monitoring We or the client’s primary investment professional will gather information regarding the client’s financial situation, risk tolerance, investment objectives, and other details regarding the client’s investment profile. Based on this information, we or the primary investment professional will allocate, or recommend the client allocate, investment assets amongst various models, investment strategies, and investment vehicles that we manage on a discretionary basis. For clients with whom we have a direct relationship, we will regularly reach out to request updated investment profile details from the client, but it otherwise remains the client’s responsibility to inform us of any material changes to the client’s financial situation, investment objectives, or other investment profile information as those changes arise. When a client engages us through their primary investment professional, the primary investment professional will be responsible for receiving and regularly updating this investment profile information and for ensuring that the selected investment models and strategies implemented for the client are suitable for the client’s investment profile. In such engagements, we play no role in determining the appropriateness or suitability of any of our investment models, strategies, or investment vehicles for the client’s individual circumstances. We will review, analyze, and supervise the purchase and sale of, the financial assets placed under our management. The client and/or the client’s primary investment professional will authorize our firm to exercise discretion to determine the securities, and amount of securities, to be purchased or sold for your account, in accordance with the terms and conditions of the advisory agreement with our firm (hereinafter the "Advisory Agreement"). We may provide any number of services, including but not necessarily limited to: asset management, portfolio analysis, and asset allocation services, in each case based on your investment objectives and financial circumstances as communicated to us by your primary investment professional. For these services, we will charge you an advisory fee. A client’s “primary investment professional” is generally a financial industry professional with whom the client has an established relationship, such as registered representatives of broker-dealers, investment advisor representatives ("IARs") of registered investment advisors, financial planners and CPAs (each a "Referring Entity"). These primary investment professionals are generally not affiliated with our firm, nor are they subject to our supervision and oversight. Please refer to the "Client Referrals and Other Compensation" section of this Brochure for information regarding such arrangements. In limited circumstances, we may offer non-continuous asset management services. Under these arrangements, while your accounts may be periodically monitored on a regular basis for performance and adherence to your stated objectives, our understanding of your stated objectives may be formed without consideration of your other assets, investments, insurance and other obligations. Private Wealth Services Our private wealth services (“PWS”) division is very similar to Development/Management/Ongoing Monitoring, with an emphasis toward primary investment professionals who have high net worth clients. PWS assists in identifying and implementing strategies to give them the best opportunity to achieve their comprehensive financial goals. The PWS team addresses the investment portfolio in a similar manner to that described in the Development/Management/Ongoing Monitoring section above, while also introducing and assisting vendors in the areas of estate, business, and tax reduction strategies. HCM receives a management fee on the client’s portfolio. HCM does not receive any compensation from any vendors who engage with the advisors or clients. Mutual Fund and Exchange-Traded Fund Management Services We provide investment management services to the HCM Dividend Sector Plus Fund, HCM Income Plus Fund, and the HCM Tactical Growth Fund, mutual funds registered under the Investment Company Act of 1940. We also provide investment advisory services to the HCM Defender 100 and HCM Defender 500 exchange-traded funds (collectively, the mutual funds and exchange-traded funds are referred to as the “Funds”). The Funds seek long-term capital appreciation through investments in (i) domestic equity securities of any market capitalization, (ii) investment companies (including mutual funds that use leverage), closed-end funds and exchange traded funds ("ETFs"), (including ETFs that use leverage), and (iii) cash and cash equivalents. With respect to our mutual funds, we are entitled to an annual management fee equal to 1.25% (0.95% for HCM Income Plus Fund) of each of the Funds' average daily net assets, paid on a monthly basis. We are entitled to an annual management fee equal to 0.77% of each exchange- traded fund’s daily net assets, paid on a monthly basis. We may recommend investments in the Funds for other advisory client accounts, including accounts for owners, officers, and investment advisor representatives associated with our firm. If you have engaged us for discretionary management services, we may invest a percentage of your assets in the Funds, up to 100%, without further approval from you. Securities held in separate accounts, including accounts for owners, officers, and other individuals associated with our firm, may also be the same securities as those purchased by the Funds. Expenses, such as administrative, management, and other fund charges, are associated with all mutual funds. Advisory fees you pay to us described in the Diversified Portfolio Development/Management/Ongoing Monitoring and Private Wealth Services sections below are separate and distinct from the fees and expenses charged by the Funds, which are explained in the Fund's prospectus available online at howardcmfunds.com. You should refer to the prospectus for a complete description of the fees, investment objectives, risks and other relevant information associated with investing in the Funds. Please Note: Material Conflict of Interest. In discretionary advisory arrangements, we are authorized, without prior consultation with the client, to buy our affiliated mutual funds and exchange-traded funds, in which event we, in accounts other than accounts subject to the Employee Retirement Income Security Act of 1974, as amended (“ERISA”) and/or Section 4975 of the Internal Revenue Code of 1986, as amended (“Code”) (“ERISA Accounts”), shall receive both a management fee payable by the affiliated mutual funds and an advisory fee pursuant to paragraph 5 below. Because we receive compensation from the Funds, there is a material conflict of interest, as we have a financial incentive to invest your assets in the Funds or to recommend that you invest in the Funds rather than other investments. When you use our advisory services, it is possible for us to receive two payments from your investment. One payment is from our services we provide to you as outlined in the Advisory Agreement. The second fee is from the payments we receive from the Funds themselves. However, we will only make such investments and/or recommendations where we believe it is consistent with our fiduciary duty and your investment objectives. For ERISA accounts, we may rely on one or more prohibited transaction exemptions, including but not limited to U.S. Department of Labor Prohibited Transaction Exemption (“PTE”) 77-4 (“77-4”) and/or PTE 2020-02 (the “DOL Rule”). When relying on 77-4, the client will approve investment of assets in our affiliated mutual funds through the client’s investment advisory agreement. This approval will also allow for the investment advisory and other fees paid by each such fund in relation to the fees paid by the client under such agreement. To the extent that such investments otherwise would constitute a prohibited transaction under ERISA, the client’s primary investment professional, prior to investing client assets in one of our funds, may: (1) agree that he/she/it/they will take all actions necessary to assure that the conditions of U.S. Department of Labor Prohibited Transaction Exemption (“PTE”) 77-4 are satisfied; (2) approve the investment advisory and other fees paid by each of such investment companies in relation to the fees paid by the client under such agreement; and (3) acknowledge receipt of the current prospectus issued by each of our funds and other disclosures required under PTE 77- 4, and that it is on the basis of such information that the primary investment professional gives this approval. We may also rely on the DOL Rule as a PTE. When we provide investment advice to a client regarding the client’s retirement plan account or individual retirement account, we do so as a fiduciary within the meaning of Title I of the ERISA and/or the Internal Revenue Code (“IRC”), as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with client interests, so we may rely upon the DOL Rule, which is a special
rule that requires us to act in the client’s best interest and not put our interests ahead of the client’s. Under DOL Rule, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of the client’s when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in the client’s best interest;
• Charge no more than is reasonable for our services; and
• Give the client basic information about conflicts of interest. We will make a good faith effort to determine if an investment in the Funds is in your best interest after considering such factors as your goals, time horizon, risk tolerance (items contained in the Risk Tolerance Questionnaire); and the strategies, fees and expenses of other comparable mutual funds. It is possible for you to purchase mutual funds and ETFs directly, without our advisory services. By doing so, you would be declining our advisory services designed to assist you in determining investments most suitable to your needs, objectives and risk tolerance. By using our advisory services and agreeing to the fee associated with these services, you are consenting to the aforementioned conflict of interest. Any questions pertaining to this conflict of interest or any other issues should be addressed with our Chief Compliance Officer. Private Fund Investment Management We are the investment manager to the HCM Institutional Equity private fund (referred to as the “Private Fund”). We, or investment adviser representatives associated with our firm, on a non- discretionary basis, may recommend that qualified clients consider allocating a portion of their investment assets to the Private Fund. The terms and conditions for participation in the Private Fund, including management fees, conflicts of interest, and risk factors, are set forth in the Private Fund’s offering documents. Our clients are under absolutely no obligation to consider or make an investment in a private investment fund(s). 1. Private Investment Fund Risk Factors: Private investment funds generally involve various risk factors, including, but not limited to, potential for complete loss of principal, liquidity constraints and lack of transparency, a complete discussion of which is set forth in each fund’s offering documents, which will be provided to each client for review and consideration. Unlike liquid investments that a client may maintain, private investment funds do not provide daily liquidity or pricing. Each prospective client investor will be required to complete a Subscription Agreement (or equivalent), pursuant to which the client shall establish that he/she is qualified for investment in the fund and acknowledges and accepts the various risk factors that are associated with such an investment. 2. Conflict of Interest. Our firm reserves the right to receive compensation from the Private Fund for the investment management services we provide to the Private Fund. However, as the Private Fund currently only contains investors that are Associated Persons of our firm, we do not currently collect compensation from the Private Fund. This section will be revised to disclose the compensation arrangement and any resulting conflicts of interest, once we begin to collect compensation from the Private Fund. Clients are hereby also advised that the Private Fund’s sponsor, Gomez Capital, Inc. (the “Sponsor”) and our firm are affiliated through common control. The Sponsor receives an asset- based fee and is eligible to receive a performance-based fee in exchange for services provided to the Private Fund. Our or the Sponsor’s recommendation that a client become a Private Fund investor, therefore, presents a conflict of interest, as the recommendation could be based on the compensation to be received by us or our affiliate. As a result, we and the Sponsor only recommend investments in the Private Fund when such recommendation is in the best interest of the client. No client is under any obligation to become an investor in the Private Fund. 3. Private Investment Fund Valuation. In the event that we reference the Private Fund on any supplemental account reports, the values for the Private Fund will generally reflect the most recent value. The current value of any Private Fund could be significantly more or less than the original purchase price or the price reflected in any supplemental account report. If the Private Fund has invested in a third-party fund, the investment manager of that fund is responsible for determining the value of interests in that fund. We will rely on values provided by the third-party fund’s manager. Self-Directed Brokerage Window For individuals who may have retirement assets in a participant-directed plan, we offer investment services through a self-directed brokerage window. As opposed to being limited by a retirement plan's particular set of investment choices, your plan provider may offer you a self-directed brokerage account (SDBA) with the ability to select from a wide range of investments, including most listed stocks, mutual funds, and ETFs. This line up may include, or be limited exclusively to, the Funds - our affiliated mutual funds and exchange-traded funds. A conflict of interest exists if you invest in a self-directed brokerage window. The sole compensation that we receive for this service comes from recommendations to invest in our proprietary Funds, and we therefore have a financial incentive to invest your assets in the Funds or to recommend that you invest in the Funds rather than other investments. In addition, the Investor Class Shares of the Funds pay shareholder services fees (12b-1 fees). Funds and/or fund share classes that pay 12b-1 or similar shareholder services fees generally carry a higher internal expense ratio than funds and/or fund share classes which do not pay such fees. Our recommendation that a client engage in a transaction which will result in the payment of 12b-1 or similar shareholder services fees, therefore, presents a further conflict of interest. Please see Item 10 below for further details. When you engage us in a SDBA arrangement, you may grant us limited power of attorney - limited to the purchase and sale of securities, including the trading of options, if applicable. This trading authorization gives us the ability to buy and sell the same range of securities that you have access to as if you were to trade the account yourself. You authorize us discretion to trade your account without approval or directions from you, but in accordance with the Advisory Agreement. Notwithstanding this discretionary authority, we generally will not use discretion to allocate assets between Funds in a manner that would serve to increase our total compensation, and, to the extent applicable, we will generally only provide such recommendations on a non-discretionary basis. We do not have the authority to transfer, withdraw or disperse money or assets from your account. Sub-Advisory Services We may also serve as a sub-adviser to unaffiliated registered investment advisers per the terms and conditions of a written Sub-Advisory Agreement. With respect to our sub-advisory services, the unaffiliated investment advisers that engage our sub-advisory services maintain both the initial and ongoing day-to-day relationship with the underlying client, including initial and ongoing determination of client suitability for our designated investment strategies. If the custodian/broker- dealer is determined by the unaffiliated investment adviser, we will be unable to negotiate commissions and/or transaction costs, and/or seek better execution. As a result, client may pay higher commissions or other transaction costs or greater spreads, or receive less favorable net prices, on transactions for the account than would otherwise be the case through alternative clearing arrangements recommended by us. Higher transaction costs adversely impact account performance. 401(k) Optimizer® We offer personalized discretionary investment management services to retirement plan participants through 401(k) Optimizer®, a web-based tool intended to help clients invest in their employer’s 401(k) or similar defined contribution plan. Through this offering, the 401(k) Optimizer tool analyzes the plan participant’s risk tolerance considering current market conditions and provides recommendations based on the investment options available in the client’s retirement plan. HCM provides discretionary asset allocations amongst the investment options available in the plan. The 401(k) Optimizer® tool then monitors and provides recommendations on a quarterly basis. In providing these services, 401(k) Optimizer® leverages HCM-BuyLine®, a proprietary indicator that signals when and how much to invest in equities. HCM Guided Retirement We offer personalized discretionary investment management services to retirement plan participants through HCM Guided Retirement, a web-based tool intended to help clients invest in their employer’s 401(k) or similar defined contribution plan. Through this offering, the HCM Guided Retirement tool analyzes the plan participant’s financial situation in light of current market conditions and the investment options available in the client’s retirement plan and, in its capacity as an investment manager under Section 3(38) of ERISA, provides discretionary asset allocations amongst the investment options available. The HCM Guided Retirement tool then monitors and reallocates and/or rebalances the participant’s plan assets on at least a quarterly basis. In providing these services, HCM Guided Retirement leverages HCM-BuyLine®, a proprietary indicator that signals when and how much to invest in equities. HCM’s annual fee assessed to the plan for this service is 0.06% of plan assets, assessed on a quarterly basis, in arrears. Plans may select either our HCM Blended Models or our Risk-based models. The Risk Based Models utilize the existing funds in the core plan line-up. We then create 5 risk-based investment models from which participants can select. For participants electing to place assets in the Risk- based models, the participant’s annual fee will be 0.40% of participant assets placed within the models. This 0.40% includes custodial fees. Plans may also select our HCM Blended Models, which are models comprised our HCM Funds. Plans and participants selecting the Blended Models are not assessed any fees for utilizing these models, but there is a custodial fee assessed by the custodian on the plan. Custodial fees generally range from 2.5 bps to 3.5bps, depending on the custodian. TSP OptimizerTM Through our TSP OptimizerTM tool, we offer services to federal employees in choosing and allocating investments of assets held in a Thrift Savings Plan. Similar to our 401(k) Optimizer®, TSP OptimizerTM will review your information, risk tolerance, investment horizon, and other relevant factors to properly allocate and diversify your portfolio. Planning Fees Although we do not offer financial planning, we may bill your account on behalf of a Referring Entity who offers you financial planning services. We do not receive any portion of this fee, but bill it for the Referring Entity as a courtesy. You acknowledge we are not responsible for any claims resulting from the planning services conducted by the Referring Entity. Types of Investments We offer advice on equity securities, exchange traded fund shares, and mutual fund shares. Assets Under Management As of 12/31/2022, we managed approximately $4,530,860,394 in client assets on a discretionary basis.