NorthStar Asset Management, LLC (“NorthStar” or the “Firm”) is an SEC registered Investment Adviser since
June of 2000. As of December 31, 2022, NorthStar managed approximately $467,043,693 of which $407,517,153
was managed on a discretionary basis and $59,526,539 on a non-discretionary basis.
NorthStar specializes in the individual management of portfolios for individuals, businesses and charitable
organizations, and pension and profit-sharing plans on either a discretionary or non-discretionary basis.
NorthStar is a limited liability company organized under the laws of the State of Pennsylvania. NorthStar’s only
business is providing investment advisory services based on the individual needs of its clients.
NorthStar is guided by the philosophy that both the creation and preservation of wealth is best attained through a
growth bias and the Firm believes that asset allocations as well as specific holdings within a portfolio are best
determined by matching client objectives with their individual circumstances and risk tolerances. Investment
objectives are achieved through the purchase of individual stocks and bonds, exchange traded funds, mutual
funds, and other unitized investment products.
NorthStar does not participate in any wrap fee programs.
ERISA Fiduciary Services
Services are provided as a fiduciary of specifically designated ERISA plans based on applicable definitions
(contained in ERISA Section 404(a), IRC §4972, the Investment Company Act of 1940 and state laws). In
performing the following services, NorthStar acts as a fiduciary as defined by ERISA Section 3(21) or ERISA
Section 3(38).
The services provided could include: Investment Advice to the Plan Sponsor, Preparation of the Investment
Policy Statement (IPS), Investment Menu Design, Selection of a Qualified Default Investment Alternative
(QDIA), Performance Monitoring, Performance Reports and Participant Advice.
When NorthStar provides investment advice to you regarding your retirement plan account, individual retirement
account, or other qualified asset under ERISA, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so NorthStar operates
under a special rule that requires us to act in your best interest and not put our interest ahead of yours. Clients can
engage NorthStar to provide either education or recommendations with respect to qualified ERISA assets
including:
▪ from a qualified plan to an IRA;
▪ from an existing third-party IRA to a NorthStar IRA;
▪ changing the account type of an existing NorthStar IRA;
▪ from a qualified plan to another qualified plan; and
▪ from an IRA to qualified plan rollover.
Such provisions also extend to other qualified assets such as Education Savings Accounts and retirement
annuities. Clients should fully understand all of the conflicts, risks, costs & expenses, as well as potential benefits
associated with moving qualified retirement assets. Clients are under no obligation to accept or follow
NorthStar’s recommendations.